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Do-it-yourselfers make 18 common mistakes. These mistakes are deadly. They strangle your business, making it tough to generate leads or make a sale. These mistakes put companies like yours out of business.
1Spending a huge amount of your time and money creating a product nobody wants.
2Filling your business with corrosive customers that are either unable or unwilling to pay for your products.
3Solving problems your customers don’t really care about and aren’t willing to pay you for.
4Selling your products at the wrong time, guaranteeing your customers say No to anything and everything you offer.
5Asking the wrong customer for a testimonial only to discover that it attracts more bad customers.
6Believing your business is special and unique (when it’s actually generic and forgettable).
Some do-it-yourselfers believe they can handle these problems on their own. And for a lucky few, they’re right. The vast majority of do-it-yourselfers aren’t so lucky. By the time they’ve figured that out it’s too late.
Deniers reject anything that isn’t in line with their expectations or beliefs because the truth is scary. “This isn’t a big deal” they tell themselves. They criticize the information or those giving it, repeating their mistakes again and again.
Paralysis comes from panic. These do-it-yourselfers freeze after reading conflicting information. They’re trapped in the dark about how to use anything they’ve just learned, making their fear and anxiety worse.
These do-it-yourselfers focus on the wrong things, spending a huge amount of time on things that take them further and further away from their goal. They can’t tell the difference between the things that matter and the ones that don’t.
Which sends them into a tailspin as they struggle to deal with the neverending stream of problems that pop-up. They’d have a chance if they knew what they were dealing with but most of them don’t.
You can spend the time you need to figure things out. You can (and should) use tools like our Website Wizard to iron out the details. But there’s no way to know, really know that you’re on the right track without feedback and guidance. Head down the wrong road on your own and the only warning you’re likely to get is disaster.
It’s no longer a careless risk when experience is on your side. And what comes with experience? You guessed it, stability, confidence and peace of mind.
1Create products your customer actually wants, getting them to pay full price for the things you sell.
2Choose customers that are able and willing to pay for your products again and again.
3Solve problems your customers desperately want fixed (even getting paid early or upfront).
4Sell to customers at the right time, enticing them to say Yes to the products and services you offer.
5Get 5 page testimonials from all-star customers, attracting more and more of the customers you want.
6Create uniqueness that triggers loss aversion, a natural reaction customers have to genuine uniqueness.
Experience protects you from the 18 deadly mistakes do-it-yourselfers make. But it gives you something more important.
Experience shows you how to deal with the new mistakes that crop up. Being blindsided becomes a thing of the past when you know how to use experience. The kind of experience we share with our Premium Plus customers.
Each of the tools in Premium Plus are designed to give your business the marketing power-up it needs.
Victoria Phoenix is a turnaround expert. She shows entrepreneurs how take their business from struggle to success with hands on training, guidance and support. She’s definitely not new to the coaching game.
The problem? Her website wasn’t performing the way she needed it to.
Or you find that it’s not what you need?
With Catch and Release you get 30 days to review Premium Plus. If you’re unhappy or you decide it’s not for you, contact us and we’ll give you a refund.*
With most courses, you get an information dump.
The guru or instructor dumps a ton of information on you, takes your money, then leaves you to “figure it” out for yourself.
Premium Plus is different. You get course work, but you also get access to the instructors (that’s us). We help you incorporate the things you’ve learned into your business. Conference calls give you the opportunity to ask questions and discuss things with us (each call is 2 hrs).
Learning new material can be overwhelming, discouraging even. You see where you need to go, but you also see where you are now (which sucks). Procrastination becomes a problem when things get hard.
You need Premium Plus if you have lots of questions or if you’re a person that needs guidance and support. If you’re unsure about handling the problems we’ve mentioned, you’re probably gonna need some help.
Catch and Release gives you 90 days to see if the Tacklebox is right for you and 30 days to test Premium Plus.
Anyone can learn to do this on their own. But doing-it-yourself is dangerous. While you’re learning, you’re not really functional. You make expensive mistakes, some that you can’t undo.
Which means you need to spend your time or money.
Spending your time means you’ll do trial by error (which still costs you money). Paying someone to do it for you gets you there faster if you have enough experience to choose the right people yourself. Most don’t.
With Premium Plus, you avoid trial by error and you get results faster, it’s the best of both worlds.
It’s possible (but harder) to make sales; that’s not the real problem. It’s more about what it costs you when you’re missing these elements; these problems have a negative compounding effect on your business. The damage to your business grows the longer these issues are ignored.
If you know your business is fine with things as they are, you should pass on Premium Plus.
It’s like going to the hospital and getting some suprisingly bad news. That’s when the patient usually says “But I feel fine”. It’s the same thing for you. You don’t know what symptoms you should be looking for so feeling fine is a really bad measuring stick.
Premium Plus comes with 6 training videos that are autmatically sent to your inbox on a set schedule. You’ll also have access to 6 Q&A / discussion calls where you can ask us questions, get clarification and share feedback.
Download the course outline for a closer look at what’s included.
Each training video is available in MP4 and MP3 formats. You’ll also have access to the slides, downloads and worksheets in PDF or XLS formats.
Life happens, we understand. If you need to skip a Q&A call, let us know. We’ll reschedule things so you don’t miss out.
You’ve ordered the HooktoWin Tacklebox so we’re offering Premium Plus to you for $425 (you can pay in one or two installments).
Premium Plus is normally priced at $793. The price you see right now is a one time offer. Once you leave this page you’ll never see this offer, at this price, ever again.
If you’d like to add Premium Plus to your order just click the “I want this” button at the bottom of this page.
Upgrade To Premium Plus
No thanks I just want the books
* Catch and Release applies to customers that have purchased Premium Plus through HooktoWin.com directly. If you’ve paid for your membership somewhere else you’ll need to contact them for a refund.